Sportlobster Agrees Palace Partnership
Sportlobster, the sports social network, has signed a new agreement to become the Official Social Media Partner of Crystal Palace F.C. The partnership, beginning immediately, will see Palace players use the online platform – which launched in April 2013 and is specifically targeted at sports fans, to engage with users on a regular basis.
Sportlobster currently claims more than 1.6 million users and will also receive branding at Selhurst Park during Palace’s home games as well as access to behind-the-scenes content.
The partnership with Palace is the first with a Premier League club for Sportlobster, which counts former England striker Michael Owen and ex-Formula One driver Mark Webber among its investors.
Arron Shepherd, co-founder and COO of Sportlobster, said: ‘We made the decision to partner with Crystal Palace, because we were hugely impressed with the club’s popularity online and its innovative use of social media. We are keen to continue to attract passionate, social media-savvy sports fans to Sportlobster, and Crystal Palace’s supporters are precisely that. A partnership with the club, therefore, made great sense to us.’
‘We are absolutely delighted to become the club’s official social media partner. Crystal Palace fans will now be able to access more content from the club, its players and other Palace fans, than they are able to on any other platform. With the addition of access to existing data on fixtures, results and news, fans also have the opportunity to predict the results of games and read and write blogs, all on one platform. The relationship with Crystal Palace is another major step in our journey towards becoming the ultimate network for sports fans.’
Crystal Palace chairman Steve Parish added: ‘The Club are absolutely delighted to be working in this sector in partnership with Sportlobster. The relevance and buzz of social media to the sports industry continues to grow at an incredible rate, with Sportlobster becoming the social network for passionate sports fans around the world, revolutionising the way people create and source sports content.’
The London club has endured a difficult start to the Barclays Premier League season, losing their opening two games after manager Tony Pulis left the club ‘by mutual consent’ just 48 hours before kick off.
