Sportlobster Snaps Up NFL UK Deal
The National Football League (NFL) and Sportlobster have announced a new partnership that will see the sports social network become an official sponsor of the International Series, as well as the NFL UK and NFL UK Fan Forums, in London.
As the International Series continues in 2014, Wembley will host Atlanta Falcons against Detroit Lions on this weekend before the Jacksonville Jaguars face Dallas Cowboys on 9th November.
In total three games will visit Wembley this year, after Miami Dolphins’ win over Oakland Raiders to a sell-out crowd on 28th September.
Sportlobster participated in the Regent Street event on 27th September and will have more promotional activations at the NFL Fan Rally in Trafalgar Square on 25th October, the NFL Fan Event on 8th November and NFL Tailgate Parties on the days of the remaining two fixtures.
NFL UK have also created a profile on Sportlobster and will populate their page with relevant content from the games held in London.
Sportlobster co-founder and CEO Andy Meikle said of the latest deal: ‘The National Football League is one of the most popular competitions in the United States and its presence continues to grow enormously around the world with more fans developing a passion for American football.’
‘To be named as an official sponsor of the International Series, which has been an incredible success since its inception in 2007, and also the NFL UK and NFL UK Fan Forums is a fantastic opportunity for Sportlobster to make another mark on the global stage.’
‘We want to bring the whole NFL community into one place and create a hotbed of relevant interactions between fans, whether they are reacting to news, writing a blog, making a prediction on their favourite team or simply lobbing on the action.’
Alistair Kirkwood, managing director of NFL UK, added: ‘We are excited to partner with Sportlobster, the sports social network, because we can specifically target our fans with more relevant interactions and through a wider range of content. The popularity of the International Series is growing immensely. Fans want more engagement and more insight into the NFL and we can deliver this with Sportlobster.’
The new deal comes after the social networking platform agreed a similar partnership with the NBA for their pre-season game in Berlin – part of the league’s ‘Global Games’ series.
Sportlobster launched online in April 2013, before the company released its iPhone app in October and Android app in April 2014, and has since grown to more than 1.8m fans on the network with a host of verified users and ambassadors such as Cristiano Ronaldo, Giorgio Chiellini and Serge Ibaka.
