Sportlobster, the sports social network, has been named the new official social media partner of Gloucester Rugby, allowing the club and their players to connect with their fans through the network.
The social media brand will also have a matchday presence for every Gloucester Rugby game, including an advertising patch on the playing kit of the men and women’s team.
Sportlobster co-founder and COO Arron Shepherd said: ‘We are thrilled to partner with Gloucester Rugby, because they have a prominent social media presence and have actively encouraged the rugby community to grow online.’
‘Their supporters are incredibly vocal and enthusiastic and therefore we want to attract them onto Sportlobster, where they will be able to access content from the club, its players and fellow Gloucester fans.’
‘Fans will have the opportunity to stay updated on Gloucester Rugby fixtures and results, read news on the club, make predictions on the matches and write blogs, or read those from the players.’
Since Sportlobster launched in April 2013, more than 1.8 million fans have registered, with ambassadors including Cristiano Ronaldo and Michael Owen signed up to the platform.
The partnership with Gloucester Rugby will begin with immediate effect with the club’s 2014/15 Aviva Premiership season already underway.
Gloucester Rugby commercial manager Mike Turner added: ‘The Club are absolutely delighted to partner with Sportlobster. We pride ourselves on embracing new social media initiatives and, with Sportlobster becoming the social network for passionate sports fans around the world, we hope to take our presence to a new level.’
Sportlobster’s partnership with Gloucester Rugby follows a similar agreement made with Premier League football club Crystal Palace.
To launch the partnership with Gloucester Rugby, Sportlobster and the club are offering three pairs of tickets for the first home match against Sale Sharks – just type in who you think will be Gloucester Rugby’s first try-scorer for this upcoming weekend in the Gloucester Rugby Fanzone for a chance to win.
Sportlobster is a sports social network bringing news, predictions, blogs, photos, videos and event scheduling into one online platform, customised to each fan’s preferences.