Sportquake Expands Into Chinese Market
SportQuake has expanded its services into China with the launch of a new website, available in Mandarin for the first time, to meet the increasing demand from the region.
The sports marketing consultancy firm will target the growing Chinese football market as the sport expands in commercial and cultural importance.
This growth is witnessed by the success of the Chinese Super League, now in its 11th year, and President Xi Jinping’s football reform plan, which has made winning the hosting rights for a FIFA World Cup a national ambition.
Since 2006, SportQuake has secured more than £150m in sponsorship funding for rights-owners. This includes Swansea City AFC’s main sponsorship deal with Hong Kong based international financial company Goldenway Group and the creation of Manchester City’s first partnership deal with a Chinese brand when DJI Holdings became the club’s official Chinese Lottery partner.
SportQuake founder and CEO Matt House said: “Football, specifically the Premier League, is a global product. 200m households in China receive live Premier League football and Asia is home to 30% of global English Premier League fans.
“At SportQuake we create world-leading two-way partnerships between rights-owners and brands.
“It’s an incredibly exciting time for football in China. President Xi Jinping’s football revolution has made hosting and winning a World Cup a national ambition. In the world’s most populous nation, home to the planet’s fastest growing economy, President Xi means business. And so do we.”
Image: ©Getty Images
