Sportquake Expands With New Asian Offices
Sport marketing agency, SportQuake, has announced the opening of new Hong Kong and Beijing offices as part of its expansion into the China market.
The growth represents a milestone for SportQuake in a year that marks its 10-year anniversary since being founded by Matt House, the former Tottenham Hotspur commercial director.
The agency has added presence in China to help maximise the increase of commercialisation of sport in the region. Specifically transporting western brands and ideas into the Chinese Super League as well as Chinese brands and ideas into European leagues, primarily the Premier League, La Liga and Bundesliga.
Matt House, CEO and founder, SportQuake said: “We have strategically located to be closer to our partners and expand into new and important markets. I am excited to be opening our first overseas hubs in China. At the same time – we are not overlooking our UK headquarters and I’m really pleased with the restructuring of the business in 2015 with extra investment in specialist resource which has been well received by our clients.”
In addition to the overseas expansion, the London headquarters has undergone an internal restructure offering; research and insight; product development; new business and activation.
“The new business structure offers our clients a full service consultancy that delivers award winning strategy and identifies value in the marketplace to deliver maximum returns on investment,” said House.
The agency has delivered over £150m worth of partnerships between sports rights owners and brands since opening in 2006.
