Football partnerships agency SportQuake has launched a new dedicated esports sponsorship service, Esportquake.
According to the agency, the new offering will adopt SportQuake’s approach, and will work across all global esports properties.
SportQuake has recently been involved with deals between Shopee and Cristiano Ronaldo, eToro and the Premier League, and Hotels.com and Tottenham Hotspur, and highlights the record breaking growth of esports in 2019 as a guiding factor for the move.
“We’re setting up Esportquake to help brands plan and buy esports better,” said Matt House, CEO, SportQuake.
“The esports ecosystem offers brands some amazing opportunities but it’s big, it’s new, it’s complicated, it’s evolving very fast and there’s a huge lack of buy side expertise.
“Esportquake will fill this gap providing brands interested in reaching Esports audiences effectively and at the right price with all the rigour and services they would use when buying traditional sports and media.”