Sportradar Acquires Data And Video Analytics Platform Synergy Sports
Sports data intelligence provider Sportradar has entered into a definitive agreement to acquire automated sports data and video analytics platform Synergy Sports.
The acquisition complements and extends Sportradar’s 360-degree product suite, as well as supports the company’s drive to deepen & broaden its relationships with sports organisations around the world.
The deal is expected to close in the second quarter of 2021.
In the US, Sportradar is the official partner of the NBA, NFL, NHL and MLB, while Synergy Sports has league-wide relationships with the NBA and MLB, as well as all of the teams in the NCAA Division I women’s and men’s basketball league, and more than 90% of NCAA Division I men’s baseball. Synergy has also entered into a landmark partnership with FIBA to create the “FIBA Connected Stadium”, providing basketball teams, leagues and federations with a full end-to-end technology platform offering automated video production and graphics.
Sportradar says Synergy’s combination of US and International business make it a ‘seamless fit’ into its business.
In addition, Sportradar, an Official Partner of the Sport Industry Awards 2021, will build on the popularity of Synergy Sports’ video technology, the Synergy Automated Camera System, by layering on top its own video and OTT product suite enabling the development of deeper technology-enabled relationships with sports organizations.
“Sportradar is the leading data and technology provider to betting operators as well as media companies and sports leagues globally. Adding Synergy Sports to the Sportradar family will expand our product offering into US college sports data and video analytics and further cements our relationships with the major sports organizations in the U.S. and around the world,” said Carsten Koerl, CEO, Sportradar Group.
“We have huge respect for the talented, energetic and passionate management team that (Executive Chairman) Nick Maywald and (CEO) Mark Silver have built at Synergy Sports.
“Like Sportradar, their focus is always sport and the customer, and we are looking forward to working with them to expand the business and unlock exciting new commercial opportunities for our sports partners.”
Nick Maywald, Executive Chairman, Synergy Sports, added: “Sportradar is the perfect partner to accelerate the evolution of Synergy Sports in the US and around the world. Our team is extremely excited to become part of the Sportradar story, the global leader in understanding and leveraging the power of sports data and content.
“Their extensive knowledge in providing mission-critical content to all types of sports-related customer groups complements our technology-based league relationships centered around our video technology and analytics products. Data is in the DNA of both companies and this partnership will deepen our relationships with both Professional and College sports in the US and internationally.”
