Sportradar And F1 Team Up To Offer Live In-race Betting Markets

Formula 1 and Sportradar have announced they are teaming up to introduce new, live in-race betting markets ahead of the 2020 season. 

Exclusively offering official F1 data, Sportradar will deliver a range of pre-race and in-race markets to betting operators, with live data taken directly from the track on race day and made available from each of the Grands Prix in this year’s F1 World Championship. 

The live odds product will utilise untapped, historical F1 data to create new live odds models. According to Sportradar, those odds will be provided for 20-plus in-race markets with practice and qualifying sessions set to be added as the season progresses. 

David Lampitt Managing Director, Sports Partnerships, Sportradar, described the launch of live in-race betting as “a ground breaking move for F1 that will increase engagement and bring new fans to the sport”.

He said: “Formula 1 is one of the world’s most recognised sports brands with unique commercial opportunities that continue to expand. Introducing live in-race betting opportunities is a starting point to unlocking those opportunities and increasing interest and engagement amongst fans worldwide.”

Adam Crothers, Head of Digital Media Rights, F1 said: “We are very excited to be working with Sportradar who are world leaders in data distribution and share our passion to make F1 a significant player in this field. We believe this partnership will provide our fans with yet another platform to engage with the races in a manner that hasn’t been possible until now, as we head into another exciting year of racing. For a long time now our sport has been synonymous with data as it is such a key component of F1, and this agreement will allow us to bring that data to life through Sportradar’s exciting in-race betting offering which is set to expand throughout the season.”

The service will complement existing pre-race models, which include driver markets covering winner, podium and top 10 finishes, along with constructor markets, group winners, drivers to be classified, race head-to-heads and pole position head-to-heads.