Sportradar Announce Exclusive Betting Data Agreement With Uefa
Sportradar has announced that it will serve as UEFA’s exclusive authorized collector and distributor of data for betting purposes.
Sportradar secured the agreement following UEFA’s first competitive tender process for its data distribution rights for betting purposes. The agreement covers 1,550 matches from the 2021/22 season through to the end of the 2023/24 season across all UEFA properties including UEFA EURO 2024, the UEFA Nations League, the UEFA Champions League and UEFA Europa League.
The announcement comes as European football’s governing body seeks to maximise the value of its match data and drive deeper engagement worldwide with football fans. Through its global network of more than 900 bookmaker clients, Sportradar provides access to football fans in 120 different countries worldwide.
Carsten Koerl, Chief Executive Officer of Sportradar, said: “Sportradar has more than 20 years’ experience collecting and building valuable products from football match data, and now, as the world’s leading sports technology company, we’re the only organisation with the technological capabilities and unique resources to truly support the growth of one of the biggest federations in global sport.”
“Football remains the world’s most popular sport and we’re extraordinarily pleased that UEFA selected Sportradar in their competitive process. We look forward to working with them closely to support their engagement with the betting industry.”
Guy-Laurent Epstein, UEFA Marketing Director, said: “The combination of the two partnerships allows UEFA to engage more openly with the sports betting sector, giving greater access to market intelligence and support from both a sports integrity and a commercial perspective.”
As part of this agreement, UEFA and Sportradar will extend their long-standing integrity cooperation, which will now include dedicated Intelligence & Investigation Services to support UEFA’s anti match-fixing unit.
Sportradar will also continue to provide UEFA with its robust and proven bet monitoring services to protect the integrity of UEFA and its member associations’ competitions.
