Sportradar announces IMG Arena acquisition

Global sports technology company Sportradar has announced the acquisition of IMG Arena and its global sports betting rights portfolio.

By entering ‘a definitive agreement’ with Endeavor, IMG Arena’s portfolio will enhance Sportradar’s content and product offering and look to ‘strengthen its strategic position’.

Sportradar has also stated that the acquisition will add ‘depth and breadth in key global sports, expanding the company’s content distribution and further fueling product development.’

With its highly scalable technology platform and extensive client network, Sportradar will seamlessly integrate and monetize these rights driving incremental value for clients, partners and shareholders.

The incoming portfolio of global betting rights comprises strategic relationships with over 70 rightsholders covering approximately 39,000 official data events and 30,000 streaming events across 14 global sports on six continents.

Prominent global properties include Wimbledon, US Open, Roland-Garros, Major League Soccer, EuroLeague basketball and PGA Tour.

The structure of the transaction, described by Sportradar as ‘unique’ is set to enhance its significant liquidity position, ‘allowing for continued strategic investments and opportunities for incremental shareholder returns, including an anticipated acceleration on the pace of its existing buyback programme’.

Carsten Koerl, Chief Executive Officer of Sportradar, commented, “Sportradar’s success is driven by the breadth of its sports coverage, its broad product portfolio and leading technology, and its global distribution network.  Given our proven track record of maximizing ROI through our global betting rights deals and our strengthened position across tennis, basketball and soccer, we are confident in our ability to realize the full economic potential of this portfolio.

“In addition, the unique structure of this transaction accelerates our revenue and cash flow profile and will be immediately accretive to our margins. The addition of these strategic rights will unlock new growth opportunities, enabling us to deliver exceptional value to our partners, clients and shareholders.”  

The transaction is expected to close in the fourth quarter of 2025, subject to receipt of regulatory approvals and satisfaction of closing conditions. UBS Swiss Financial Advisors is acting as exclusive financial advisor and Brandl Talos served as transaction counsel to Sportradar.