Sportradar has appointed Alex Gersh as its new Chief Financial Officer.
Joining from online car buying platform Cazoo, Gersh brings 25 years of financial management experience and technical expertise, having worked for the likes of PaddyPower-Betfair – where he played a major role in the successful integration of the pair – BT and Motorola.
Based in Sportradar’s London office, Gersh will report directly to CEO Carsten Koerl and will be responsible for the financial management, planning and performance of the group, including reviewing major investment decisions and new business opportunities.
“We are delighted Alex has joined us as our new Chief Financial Officer,” said Christian Koerl, CEO, Sportradar.
“His expertise is second-to-none with a proven track record in complex organisations. He possesses a profound understanding of the sports, betting, mobile and data sectors which will be vital as we enter the next stage of global growth for the business.”
He joins Sportradar as the company grows its betting, OTT, audiovisual, media and integrity verticals.
Gersh added: “Sportradar is a business I have long admired and I’m thrilled to be joining at such an interesting time for the global sports and betting industries. Carsten and the management team have some very exciting plans over the coming years and I’m looking forward to helping the company achieve its goals.”
Over the lockdown period, and with no live sport able to take place, Sportradar announced an 11% increase in sports content thanks to its Simulated Reality product. It has also played a role in bringing live sport back to the screens, working with existing client The Tennis Channel and others on a series of exhibition matches which adhered to social distancing measures such as the Tennis Point Exhibition Series in Germany and the ongoing Eastern European Championship 2020.
