Sportradar Boosts Cricket Offering With Interactsport Acquisition
Sportradar has entered into a definitive agreement to acquire Melbourne-based data and technology company InteractSport, which has a particular specialisation in cricket.
Sportradar says the acquisition is anticipated to close in the second quarter of 2021, subject to regulatory approvals, and will combine its commercialisation and distribution framework with InteractSport’s products, content creation capabilities, and subject matter expertise within cricket. The deal will create ‘the opportunity to unlock significant growth’ within regional and global markets for its customers, according to the sports data intelligence and entertainment solutions provider.
InteractSport currently has deals in place with the ECB and Cricket Australia, as well as Netball Australia and Football Australia. Its product suite includes, a suite of digital sports management platforms which includes electronic scoring and registration management, as well as web and mobile applications; a data collection tool for cricket; and an automated live streaming and in-game production and management solution for cricket, known as FrogBox.
“This acquisition provides Sportradar with the opportunity to widen its data and content offering,” said Carsten Koerl, CEO, Sportradar Group.
“With cricket being one of the most popular sports in the world, we see this as a growth opportunity for the company, especially given the significance of the sport in the Asian region.
“I have tremendous admiration for what Sam Taylor and his team have accomplished to date. I look forward to working with him and InteractSport in continuing to drive value for our sports partners and deliver great products and services to our customers around the world.”
Sam Taylor, CEO, InteractSport, added: “InteractSport has always been driven by innovation and delivering cutting edge solutions that benefit sports organizations and their fans. Aligning with Sportradar is a natural step in achieving our company vision – it enables us to scale our operation to develop exciting new products, reach new markets and deliver even greater benefit to our current and future customers.
“We are excited by the opportunity to combine InteractSport’s digital and data capture solutions with Sportradar’s market-leading capabilities in commercialisation and distribution, and the value this can bring to our platform partners, their digital and high performance teams, and the billions of fans the sports we work with have around the world. Our team is thrilled to be joining the Sportradar family and we can’t wait to get cracking.”
The move marks the third acquisition for Sportradar in 2021, following the acquisition of the data and video analytics platform Synergy Sports, and personalisation platform Fresh Eight.
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