Sportradar Expands With Handball-bundesliga

Sportradar has acquired audiovisual betting and gaming rights to Germany’s top handball league in an extension of their partnership.

The global sports technology company and Handball-Bundesliga (HBL) have agreed a new six-year deal that will last until the end of the 2026-27 season.

Sportradar will continue as the LIQUI MOLY HBL league’s official sports data partner and manage the federation’s website, including the integrated Live Sports Centre and mobile application. It will also now provide its customers outside of the DACH region with access to live streams of HBL’s marquee competitions, including league and knockout tournament matches.

Ed Blonk, Chief Commercial Officer, Sportradar said, “As a result of the breadth and variety of our technology and services, Sportradar is uniquely positioned to provide Handball-Bundesliga with all the resources and solutions needed to commercialise their content, provide the personalised experiences that fans demand and protect the integrity of their competitions.

“We look forward to working with HBL and supporting their continued growth and transformation.”

Sportradar, which is a Sport Industry Awards partner, has a global network of 900 sportsbook operators and 350 media companies in 120 countries worldwide. It is headquartered in Switzerland while also having offices across the world, including London, New York City and Singapore.

Frank Bohmann, Managing Director at Handball-Bundesliga, said, “Besides sporting success, digital change management is the key to success in sport business.

“Reliable match organisation, the traceability and fairness of competitions, winning and retaining fans and customers, and the upgrade of our media products through sophisticated data management processes is crucial for the growth of Handball-Bundesliga.”

Image: Sportradar