Sportradar makes sense of responsible gambling
Sports technology company Sportradar has launched Bettor Sense, a new AI-powered solution aimed at promoting responsible gambling.
The technology is designed to detect early signs of gambling-related risk in users, allowing operators to make personalised and proactive interventions. Brazilian operator BETesporte has become the first company to adopt the solution, implementing it within Brazil’s newly regulated betting market.
The tool has been developed to help operators meet regulatory standards and improve end user protection. In addition to implementing Bettor Sense, BETesporte has also joined Sportradar’s ‘Integrity Exchange’, a global network for reporting suspicious betting activity to the company’s Integrity Services division.
Tom Mace, SVP, Integrity & Regulatory Services, Product & Strategy, Sportradar, said, “This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries.
BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognises the value of using data and technology to protect end users and strengthen compliance.”
Marcos Pereira, CEO, BETesporte, said, “BETesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards.
Sportradar’s advanced technology enables us to anticipate and prevent risky behaviour, ensuring our bettors have the best possible experience with complete safety. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”
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