Sportradar to supply scouting analysis for MLB teams in expanded deal
Sportradar and MLB have entered a multi-year agreement that will see the sports technology giant offer performance analysis of amateur baseball prospects.
Through the expanded partnership, the league and its 30 clubs will have access to player analysis and insights via Sportradar’s Synergy Coaching and Scouting technology.
Sportradar will expand its event coverage from 3,300 to more than 20,000 games across college, international, partner leagues, and amateur leagues, marking an increase of more than 600%.
A dominant rookie campaign💪
— Sportradar (@Sportradar) November 20, 2024
We’ve had our eyes on Paul Skenes since he was throwing heat in the @OfficialCCBL. Through Sportradar’s Synergy Scouting & Coaching platform, teams and scouts can identify the next face of the league BEFORE trophies are awarded.#MLBAwards #ROTY #CCBL pic.twitter.com/sSYl0SRDXM
This includes high school events for the first time, as well as the MLB Draft League, the Appalachian League, and MLB Develops events.
Sportradar’s Synergy Coaching and Scouting product uses the tech firm’s expertise in converting millions of data points from videos into detailed metrics, insights, and visualisations.
The company’s AI-powered sports performance technology also helps provide detailed analysis during games, offering scouting information to MLB clubs looking to evaluate prospects.
St Gallen-based Sportradar has an expansive sports partnership stable that includes US major sports leagues the NBA and NHL, as well as the ATP Tour, the Bundesliga, Serie A, NASCAR, and the AFL.
“Sportradar’s cutting-edge technology, alongside our reputation as a trusted partner to leading US sports leagues, is driving the transformation of sports performance analysis,” said Eduard Blonk, Chief Commercial Officer at Sportradar.
“Through Synergy we are pleased that we are expanding our relationship with MLB, equipping them with the deep data and insights they need to identify the next generation of players.”
John D’Angelo, SVP of Amateur and Medical Operations at MLB, added, “We are excited to expand our relationship with Sportradar and ensure equal access to the Synergy video and data services for all 30 MLB Clubs.
“This platform has become a key resource for Clubs in the domestic and international scouting process and we look forward to continuing our work with Sportradar in the coming years.”
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