Sportradar to offer virtualised live match tracker in expanded NBA deal

23 Oct 2024 | Rory Jones

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Sports technology giant Sportradar has expanded its partnership with the NBA for the 2024/25 season, offering a range of new fan engagement products.

These innovations include a virtualised live match tracker, 4Sight streaming, and emBET.

The virtual live match tracker will leverage live data to create 3D visualisations, providing customisable viewing angles for fans. The 4Sight streaming product meanwhile will generate animated overlays and actionable insight during games.

Additionally, Sportradar’s advanced visualisations will produce content such as 3D animations, heat maps and player performance metrics by using skeletal tracking data.

After launching on NBA League Pass earlier this year, emBET will allow bettors to actively follow their wagers during matches.

St Gallen-based Sportradar first partnered with the NBA in 2016, before extending their collaboration in 2021 until the 2031 season.

Through the expanded agreement, Sportradar will leverage hundreds of thousands of data points from each NBA game, in order to bolster fan engagement and open up revenue opportunities for the league.

“Sportradar is committed to deepening our longstanding partnership with the NBA, while also supporting betting operators and media companies in capitalising on the immense global popularity of the league,” said Eric Conrad, EVP of Rights & Strategic Partnerships at Sportradar.

“Sportradar’s proprietary technology, underpinned by the application of powerful AI to deep data, continues to reimagine how fans interact with the NBA.

“We are excited by what the future holds, driven by our constant innovation.”