Sportradar plants roots in Brazil

Sportradar has opened a new office in São Paulo, Brazil, continuing its strategic expansion into the country and across Latin America.

The sports data and technology firm has described the move as reflecting it’s ‘dynamic growth potential of the country’s soon-to-be regulated sports betting market.’

The opening of the Sao Paulo office enables Sportradar to strengthen its local presence in Brazil, with the country’s gross gaming revenue (GGR) projected to more than double over the next five years, potentially becoming one of the largest regulated sports betting markets in the world.

Sportradar has been active in Brazil for nearly a decade, providing sports betting operators with AI-driven fan engagement solutions to ‘establish market share and drive growth.’

The company has also partnered with leading regional and local sports federations across soccer, volleyball and basketball, helping them monetize their data and protect the integrity of their competitions, as well as forged formal working agreements with the Brazilian Federal Police and Ministry of Finance, which oversees the regulation of sports betting.

Eduard Blonk, Chief Commercial Officer, Sportradar, commented, “We have already established a strong business foundation in Brazil and see immense growth opportunity, driven by its large population and widespread popularity of sports, in particular football, an area in which we excel globally. Furthermore, our commitment to preserving the integrity of Brazilian sports underscores Sportradar’s broader mission to foster a responsible and sustainable industry operating within a regulated environment.”

Including São Paulo, Sportradar has 28 offices in 22 countries across five continents.