Sportradar Secures ATP Tennis Data Deal
Global sports technology company Sportradar has announced a new partnership with data and streaming asset management company Tennis Data Innovations (TDI).
TDI is co-owned by the ATP Tour and ATP Media, the rightsholders for the ATP Tour and ATP Challenge Tour, the world’s top-tier and second-tier tennis tours respectively.
The new relationship will aim to expand the distribution of official ATP Tour and ATP Challenger Tour tennis data and provide enhanced experiences for tennis fans by improving the user experience for bettors.
The partnership is centred around the introduction of a new secondary feed, which will enable the provision of betting-related services based on official ATP Tour and ATP Challenger Tour scores to a suite of global bookmakers.
Until now, these bookmakers have not had access to official data. With scores delivered directly from the umpire’s chair, the new feed provides full coverage of ATP Tour and ATP Challenger Tour events across the season, including all qualifying and doubles matches, allowing bookmakers to offer stable and reliable in-play betting markets.
The new feed is being delivered in parallel with the existing official fast data feed and is made possible through a sub-licensing agreement with Sportradar, TDI and UK-based sports media company IMG Arena.
David Lampitt, TDI CEO, commented, “We’re delighted to welcome Sportradar, a leader and innovator in the sports data industry, as a supply partner to TDI. Together with our existing family of world-class partners, they are helping us expand the distribution of the best tennis data feeds to customers all around the world and generate new revenue streams to invest back into the sport.”
Under the deal, Sportradar has also joined the list of suppliers licensed to provide odds and trading services based on the official fast data feed. The partnership hopes to ‘enhance the integrity of the sport, by establishing contractual relationships and transparency requirements to a wider group of bookmakers.’
Moritz Gloeckler, Sportradar MD Partner and Content Management, added, “By taking a constructive and innovative commercial approach, TDI has found a way to serve another part of the market with official data.
“This sub-licence agreement enables Sportradar to improve the depth and availability of trusted products to sportsbooks who were previously unable to access official data, broadening the appeal of ATP Tour and ATP Challenger Tour events to fans and bettors.”
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