Sportradar unveils latest tennis betting product

Sportradar has officially launched micro markets, which has been described as ‘the next generation of in-play betting products, across leading sports, opening fresh revenue streams for operators.’

In a strategic move, Sportradar, in collaboration with Tennis Data Innovations (TDI), is introducing micro markets for ATP tennis matches this October.

The exclusive partnership will see the two organisations take another step in offering bettors more granular and engaging wagering options in tennis.

Sportradar currently offers micro markets across other popular sports, including football.

By leveraging advanced artificial intelligence (AI) and deep tennis data from TDI, Sportradar will offer operators a cutting-edge solution that processes hundreds of thousands of data points per match. The result is eight distinct micro markets expected to generate approximately 1,500 new betting opportunities per match.

Karl Danzer, SVP Odds Services at Sportradar, said, “The introduction of micro markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis.” 

Sportradar is set to further expand micro markets with the addition of American football, baseball, basketball and ice hockey in the first half of 2025.