The Sports Consultancy has bolstered its commercial services offering with the appointment of Marc Hope to its rights marketing business.
Marc has spent the last four years with Sports Marketing and Management, where he was embedded in the Organising Committee of Glasgow 2014 Commonwealth Games.
Prior to that, Marc spent a decade with Fasttrack, latterly part of CSM, where he led the rights marketing team over a range of Olympic sports and major international events staged in the UK, headed by UK Athletics.
Marc brought in the multi year title sponsorship deals for the London Youth Games, continuing his involvement with the organisation as vice chairman, and also served as a non-exec board director of GB Taekwondo during their London Olympic cycle that saw the sport to Olympic gold.
According to the London-based agency, Marc will work closely with co-founders Angus Buchanan and Robert Datnow in developing the rights marketing practice with further appointments to follow.
Commenting on the appointment, co-managing director, Angus Buchanan said: “Rights marketing is a core part of our DNA, it’s where we originated and it will build and augment our strong commercial focus as well as add depth to our commercial and strategic consulting services to government and venue clients.
“In Marc we have found someone who shares our vision and with whom we can work with to build a prominent rights marketing practice. The results he has achieved in his career to date, most recently in his role selling commercial rights for the Glasgow 2014 Commonwealth Games, firmly establishes Marc as one of the leading practitioners in the industry”
Marc Hope added: “I have followed with great interest how Angus and Robert have developed The Sports Consultancy into one of the leading consultancies operating in the sports industry today. It is a privilege to join their innovative team and to have the opportunity to build a new rights marketing division harnessing the company’s reputation and contacts along with its existing in-house commercial and legal experience.”