Sports Nutrition Brand Appoints Prettygreen
Glanbia Performance Nutrition has appointed PrettyGreen to lead on UK PR and influencer outreach, following a pitch process.
The first project will be for Optimum Nutrition, which produces a range of sports nutrition products including protein powders Gold Standard 100% Whey and Casein.
PrettyGreen will launch an integrated PR and influencer campaign to support a new product launch later this month.
Benoit Batard, International marketing manager, said: “This is an exciting new chapter in the Glanbia Performance Nutrition story. We are really looking forward to working with PrettyGreen, who we feel are the perfect partners to connect with our consumers, athletes & key influencers in the UK.”
PrettyGreen founder Mark Stringer added: “Optimum Nutrition is the global market leader in premium sports nutrition products, so naturally we’re thrilled to be working with them at such an exciting time.
“Like PrettyGreen, they pride themselves on only using the very best ingredients, to achieve maximum results, so we’re excited to help bring their expertise & passion to the forefront.”
