Sports Revolution Partners With Brandtix

Sports Revolution, the London-based international sports, media and digital marketing agency, has signed a representation deal with Brandtix Sports Index – the sport’s industry’s first global index for measuring the real-time brand value of athletes and teams.

Through its relationships with sports rights holders, brand owners and media agencies, Sports Revolution will now offer the additional insight and analytics of Brandtix, which helps brands better understand the media value of their partnerships.

Brandtix generates its real-time insight by combining sporting performance data, social media statistics and prevailing fan sentiment. Algorithm analysis combines these data points to deliver a unique picture of athlete or team brand value.

Kelly Williams, managing director, Sports Revolution, said: “We work closely with sports clubs, rights holders and sponsors amongst others to advise on the best ways to engage with their audiences and therefore maximise value. Through Brandtix’s offering we are now able to add an extra layer of insight that agencies, clubs, rights holders and sponsors have not been able to use before. It gives them an even more detailed picture of the commercial partnerships they are seeking to value and execute.”

Jon Rosenblatt, chief executive, Brandtix, said: “Sports Revolution’s extensive network of relationships with clubs, agencies and advertisers, gives us valuable access to the parties who can derive most value from our pioneering brand analytics platform.

“Sports Revolution has extensive expertise and experience in sports media and marketing and is the perfect partner to help grow our offering in the UK and abroad. Our unique real-time insight gives brands and right holders actionable intelligence that helps them commercialise their assets. Social media has changed the game for commercial relationships in sport, making it more important than ever to look beyond the usual metrics and analyse the value that derives from sporting performance, social engagement and fan sentiment.”

Earlier this month Jon Rosenblatt told #CuttingEdgeSport how data is helping brands and teams put a true price on the world’s biggest stars.