Sports Show Announces Partners
The Sports Show has announced a number of sponsors for the event, which brings over 35 different sports together at the NEC in Birmingham on the weekend of the 25th and 26th June.
Key sponsor announcements include; Hilton Hotels & Resorts as the official sponsor to the Sports Show’s family fan zone and as the hotel and resort partner; global logistics leader DHL and Vitality as health and insurance partner.
British based B-Fresh come on board as the show’s official juice partner and global electrical goods supplier AEG is home appliance partner. This is in addition to the Premier League, who will run the football world of the show, and European Tour which will bring its expertise to the events golf offering.
Phillip Maddocks, managing director B-Fresh said: “We are all very excited to be supporting the Sports Show in June, it fits with our brand’s core values, supporting and promoting health and wellbeing within the family and community. We’re very much looking forward to the event and working with the Sports Show team to put on a spectacular weekend of family fun.”
Sports Show founder and Rugby World Cup winner, Will Greenwood said: “We are grateful to have such strong support from our sponsors and partners and we are looking forward to working together with them to ensure we deliver the best experience for everyone involved. The Sports Show is something that I feel very passionate about, it’s core aim is creating a unique environment to get kids excited and passionate about sport.”
Aligi Gardengi, vice president marketing, Hilton Worldwide, EMEA: “For nearly 100 years, now across 100 countries, Hilton Hotels & Resorts has been the stage for thousands of our guests’ stories. We help our guests discover the world, uncovering new and unique travel experiences every day. What better way to celebrate this than by partnering with The Sports Show for a weekend of family fun, where little kids and big kids alike can share through the experience of sport.”
The weekend will be supported by sporting greats, including Rugby World Cup winners Martin Johnson, Sir Clive Woodward and Maggie Alphonsi, Paralympians Ade Adepitan, Will Bayley and David Weir, CBE. Other sporting heroes include Paula Radcliffe, Roger Black, Gail Ems, Louise Hazel, David Haye, Graeme Swann and Matthew Hoggard.
