Speed Communications has been appointed by the Sports Show to help launch the show in June 2016, with the agency leading on sponsorship activation, talent management and communications.
The event was set up by England rugby legends Will Greenwood and Austin Healey and will last for three days between 24th – 26th June in Birmingham.
The Sports Show has been created to inspire children ‘to play sport, love sport and live sport’ and has been backed by national governing bodies such as The RFU, England Netball, Table Tennis England and Badminton England.
Kate Bosomworth, managing partner, at Speed Communications commented: “The Sports Show offers families an incredible opportunity to come along and try a huge variety of sports. To be part of such a project from its inception is fantastic, we have been working closely with the team at the Sports Show over the past few months on the brand development and partnerships and as we build up to the launch in November it is exciting to see things comings together. The Sports Show is going to be a truly unique event and it is going to be a great nine months in the planning.”
Founding member of the Sports Show and Rugby World Cup winner, Will Greenwood, added: “We are all very excited to be just under nine months away from the biggest ever family sports show in the UK. Speed Communications are highly regarded within the industry and they bring with them a huge wealth of experience and a passionate team, they are a great fit for the Sports Show.”