Sports Stars Feature In Charity TV Ad
Save the Children has launched a new advert featuring sports stars including David Beckham, Usain Bolt and Muhammed Ali.
The campaign called ‘No Child Born to Die’ is backed by a multimedia launch in the hope to raise awareness of the charity’s aim to stop millions of children dying.
The activity launches with a new TV advert and a new ‘No Child Born to Die’ microsite.
The campaign is also backed by a range of celebrities, including Alexandra Burke, Helena Bonham Carter, Simon Cowell and Natasha Kaplinsky.
The advertising was created by Adam & Eve; the agency’s first work since being appointed to handle the account.
Filmed in villages supported by Save the Children in Lindi, Tanzania, the advert features a group of young children as they watch a series of projections of some of the world’s most inspirational people including David Beckham, Albert Einstein, Nelson Mandela, Usain Bolt, Muhammad Ali and Darcey Bussell.
The advert is voiced by actress Helena Bonham Carter – see it on Sport Industry TV here.
