Spurs agree 12-year Sports Illustrated fan deal
As part of the agreement, the sports media brand will become an inaugural member of ‘The Collective’, the club’s new sponsorship programme.
The partnership will see Sports Illustrated create an immersive hub at the club’s stadium, showcasing its history alongside moments from the wider sporting world.
The collaboration includes the launch of ‘Defining Moments’, a curated storytelling experience using Sports Illustrated’s archive of covers and photography. A 3,000-capacity Club SI will also debut at the stadium, while the Lower East Side bar will be rebranded as The Cover Club.
David Lane, CEO of Sports Illustrated Tickets, said, “This partnership with Spurs is among the most significant milestones for Sports Illustrated Tickets to date. Since 1882, Tottenham Hotspur has been one of the most storied clubs in the world, and its passionate fans and world-class stadium align perfectly with Sports Illustrated Tickets as we continue to expand globally.
Together, we’re excited to offer Spurs fans an enhanced experience that honours the Club’s heritage as only a Sports Illustrated company can. We’re thrilled to debut as the first member of _The Collective_ and to help shape a new era for sports partnerships.”
Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, said, “Partnering with Sports Illustrated Tickets is an incredible opportunity to bring the passion, energy, and stories that make this Club so special to life in new and engaging ways for fans across the globe and in the stadium on matchdays.”
