Spurs Announces New Technical Sponsor
Tottenham Hotspur Football Club has announced a new technical sponsorship and global partnership agreement with Under Armour.
The deal with the America-based performance attire company is a five-year partnership, running from 2012.
The collaboration is Under Armour’s first kit supply agreement with a Barclays Premier team, and is part of a larger plan to expand the company into Europe.
The company will provide the London club kits, including training wear, for the club, together with replica products for fans.
Daniel Levy, chairman of Tottenham Hotspur, said: ‘They are an extremely ambitious brand with global aspirations, making them ideal partners for Tottenham Hotspur’.
Under Armour CEO and founder, Kevin Plank, added: ‘This is a highly significant and exciting partnership for Under Armour. Aligning with an elite organisation like Tottenham Hotspur demonstrates our deep commitment to growing the Under Armour brand in the UK and to showcasing our apparel and footwear on the world’s most prestigious athletic stages’.
While this is the first Premier League club the brand supports, select football player’s already wear Under Armour boots, and has existing partnerships with European team Hannover 96, and the Welsh Rugby Union team.
