Spurs Goes Multilingual On Social Media
Tottenham Hotspur FC has become the latest Premier League side to launch new multi-language social media channels to engage its international fan base.
According to the club, Spurs have a global following of over 180 million, with over 100 Official Supporters Clubs in 40 countries across the world – as well as 5.6 million page likes on Facebook.
Tottenham Hotspur is already popular on a number of Chinese social media channels, with 2 million followers on Sina, Tencent and Wechat.
The club has now launched its social media channels in five different languages – Indonesian, Thai, Malay, Hindi and Spanish.
Former players such as Ledley King and Ossie Ardiles have had a regular presence in Far Eastern countries such as China and Malaysia, as the club works with Hong Kong-based insurance firm, AIA, to develop grassroots football and promote health and wellbeing across the Asia-Pacific region.
Supporters in Indonesia can now follow the club on Twitter @Spurs_ID, with @Spurs_MAS and @Spurs_THA available to fans in Malaysia and Thailand respectively.
The recent appointment of former Argentinian international defender, Mauricio Pochettino, as head coach, as well as the popularity of players such as Erik Lamela and Roberto Soldado, has helped the club increase its following throughout Latin America, and Spanish-speaking fans can also follow on Twitter @Spurs_ES.
In India, the London club’s Foundation has recently established a partnership with Special Olympics Bharat to provide greater access to sporting opportunities for athletes with learning disabilities, and can follow @Spurs_India.
