Spurs Grow US Licensing Presence
Tottenham Hotspur has signed a multi-year licensing deal with sport merchandise retailer Fanatics.
The new partnership grants Fanatics the licence to sell bespoke apparel and headwear through its online stores in the US and Canada, together with Spurs’ existing range produced by Under Armour, the club’s technical partner.
Fanatics currently works with a number of professional sport leagues in North America, including the National Football League (NFL) and Major League Baseball (MLB). Tottenham Hotspur is the first professional soccer club in Europe to sign a deal with Fanatics.
Gary Jacobson, the brand licensing manager at Tottenham Hotspur, said: “Our North American fan-base is hugely important to us and this relationship will give our fans in the region greater access to our product.
“For a company like Fanatics to come on board is a testament to the growth of our licensing portfolio in North America during recent years as we strive to continue to take club product into new and exciting areas of retail.”
Brian Swallow, the senior vice president for strategy and business development at Fanatics, added: “With our leading technology platform and production and distribution facilities located strategically throughout the region, Tottenham Hotspur fans will now have easy access to an unparalleled assortment of the latest apparel.”
The latest move follows a number of recent announcements growing the club’s exposure in North America.
Tottenham Hotspur will compete in this year’s MLS All-Star Match in Denver, Colorado, on 29th July.
The club has also recently agreed a ten year partnership with the NFL that will see a minimum of two NFL games per year played at Tottenham Hotspur’s proposed new stadium, due to open in 2018.
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