Spurs Launch New Strip With Fifa 13

Tottenham Hotspur decided on a different way to launch their new third kit, by using EA SPORT’S FIFA 13 title to reveal the strip, using online gameplay footage.

Manufactured by the club’s new technical partner Under Armour, the new black and grey halves third kit offers the players ultra-lightweight fabric, reportedly balancing durability, breathability and mobility, while the anti-microbial technology keeps the gear fresh.

Electronic Arts and Tottenham Hotspur FC announced a new three-year partnership in July, with EA Sports becoming the Official Video Game Partner of the English Premier League club.

The EA SPORTS FIFA 13 footage also features the club’s home stadium White Hart Lane, with the North London club beating Manchester City 2-0 in the digital creation. 

Gareth Bale and Jermain Defoe were both on the scoresheet in the virtual highlights but new signing Emmanuel Adebayor could still only hit the bar.

You can watch the full ‘highlights’ of the new launch at Sport Industry TV.