Spurs Launches The Lane 360
Tottenham Hotspur has unveiled a new web experience that allows fans to explore their White Hart Lane stadium in full 360 degrees.
Produced by the club’s digital agency, Seven League as part of the club’s digital acceleration, and created with Animal Vegetable Mineral (AVM) , The Lane 360 lets fans navigate the since-closed and dismantled ground and journey deep into the heart of their former stadium. The Lane 360 provides unparalleled access to a mixture of familiar stands, rooms, concourses and areas rarely accessible to fans.
The inner workings of The Lane are shown in 360 footage including; the home dressing room immediately after a victory, the commentary positions high in the rafters and manager Mauricio Pochettino in the manager’s office before a game.
There is a combination of 360 match footage, archive photography and video memories from fans, legends and the current squad.
Every element of a matchday is recreated with users even able to access the security hub and press conference room directly after the finale game at The Lane.
As well as archive access, fans will be able to return to their stand and watch clips from the final games at the Lane in 360 degrees, including the final lap of honour.
