spurs Lose Out On £42m Deal
Premier League football club Tottenham Hotspur look set to miss out on a significant sponsorship deal with South Africa’s tourism board after it was blocked by the country’s lawmakers.
Spurs had looked set to sign three-year partnership worth £42.5m, that would have seen the South African tourism board branding appear on the first team’s shirt sleeves.
The deal was also set to include interview backdrop branding, match-day advertising, partnership announcements, training camps in South Africa, and free access to tickets and stadium hospitality.
However, according to The Telegraph, the deal collapsed after South African parliament’s tourism committee stopped it moving forward due to South Africa’s socio-economic situation.
Power blackouts and water shortages mean tensions are high in the African country, and rumours of such a vast amount of government funds going to the North London club caused widespread criticism across the nation.
The collapse of the deal is the latest blow for Tottenham’s sponsorship plans, as chair Daniel Levy is still trying to land naming rights for the club’s new stadium. The £1bn ground, which opened in April 2019, it is still known as the Tottenham Hotspur Stadium.
