spurs Scores Start-up Drinks Partner
Premier League football Tottenham Hotspur has agreed a four-year partnership with start-up nutrition brand EXALT.
EXALT will become Spurs’ official sports nutrition drink supplier and create bespoke recovery drinks with individual recipes for each men’s first team player.
The EXALT team have collaborated with Tottenham Hotspur’s Head of Nutrition, Emma Tester, to develop the unique formulations for each player based on their nutritional requirements and supplement regime. This will aim to support the team’s overall training and recovery.
Charlie Wilson-Vaughan, Co-Founder EXALT, said, “This partnership is huge for a business which we only started two years ago in one of the most difficult economic environments in recent history. As such, we are immensely proud to be an exclusive supplier to one of the world’s leading football clubs.
“It’s testament to the hard work, dedication, and expertise of the EXALT team that we’re able to provide Tottenham Hotspur’s players with truly personalised bespoke sports nutrition drinks to support their high intensity training and recovery throughout the season and beyond.”
Dan Wilson-Vaughan, Co-Founder EXALT, added, “At EXALT our aim is to empower people through nutrition to be able to strike the perfect balance between living an active lifestyle (on, or off the pitch) and making the most of every minute of their day.
“Our customers are typically high-achievers who are time-poor, so knowing we’ve got their back when it comes to premium, fresh, on-the-go nutrition that is rooted in science. This is how we’ve managed to create such a loyal following in such a short period of time.”
