Spurs Scores Sweet Extension

Tottenham Hotspur has renewed its partnership with Cadbury.

The long-term deal will aim to ‘deliver on a shared commitment to support local communities and promote inclusivity.’

Since the partnership began in 2020, the club and Cadbury have delivered a number of additional initiatives together, including the Hotspur Heroes campaign highlighting Spurs fans that go the extra mile in support of their communities.

The two organisations have stated that the latest renewal aims ‘to further strengthen their collaboration by delivering more experiences for fans.’

Nick Rogers, Sponsorship Lead for Northern Europe at Mondelez International, said, “Cadbury are dedicated to displaying generosity and fostering inclusivity in the game, and we are proud to have incorporated British Sign Language into the partnership announcement, emphasising the importance of including everyone in the conversation. As we approach our 200th birthday, our commitment to supporting communities and fans has never been stronger. Over the past three years, we’ve made a significant impact already, and we’re only just getting started.”

Fran Jones, Partnerships Director at Tottenham Hotspur, commented, “Diversity and inclusion is at the heart of everything we do – in Cadbury, we are proud to have a partner that shares our values and we look forward to developing further initiatives in support of our fans and local communities over the coming years.”

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