Spurs suit up with BOSS partnership

18 Aug 2025 | Stewart White
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Premier League club Tottenham Hotspur have agreed a partnership with BOSS, which will become the club’s official fashion partner for the 2025/26 season.


The German fashion brand will supply exclusive outfits for the club’s men’s and women’s first-teams, as well as coaching staff, for selected fixtures and official events throughout the campaign.

The player collection will feature a relaxed, tailored two-piece, including an overshirt and coordinating trousers. Coaching staff will wear a refined navy and white combination, reflecting the club’s signature playing colours.

The agreement also strengthens the BOSS ‘Be Your Own Boss’ platform, which reinforces the brand’s commitment to excellence and style through its sporting partnerships.

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, said, “We are thrilled to partner with BOSS for the 2025/26 season and have our players and coaching staff fitted with its sophisticated designs. This collaboration brings together two brands united by a commitment to boldness and style in their respective fields.”

James Foster, Senior Vice President Global Marketing at HUGO BOSS, said, “We’re looking forward to working with this legendary Premier League team. This partnership represents the shared values of drive, determination, and high quality at the heart of BOSS and Tottenham Hotspur. Our specially curated looks will offer a dynamic, typically BOSS style that can keep up with active lifestyles of the club’s players, manager, and coaches. We look forward to an exciting football season ahead.”


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