Squash Association Extends Perform Deal
The Professional Squash Association has extended its partnership with digital sports content group Perform until the end of 2017.
Under the new agreement, Perform will stream over 300 matches from the PSA World Tour to bookmakers around the world via its ‘Watch&Bet’ service – with the live footage provided by ‘SquashTV’, the PSA’s official online streaming channel.
PSA chief executive, Alex Gough, said: “Perform are leading experts in the sports video sector and we have worked with them for the past five years through a similar agreement and we are delighted to be continuing our association with them.
“We feel the service provided by ‘Watch&Bet’ perfectly complements the service that we offer squash fans via our own online channel, ‘SquashTV’, and feel certain that the agreement will reap further benefits for us over the course of the next few years.”
The latest deal expands the sport’s coverage further, after confirming an agreement with BT Sport earlier this month to televise action from all PSA World Series events.
