Squawka Strikes Doyen Partnership

London-based startup Squawka has announced a new investment and partnership with global sports group Doyen – with the aim to speed up business operations, increase international expansion and enhance platform development.

Originally launched as a second screen powered by live data visualisations and social media for the 2012 European Football Championships; Squawka has now expanded into a 24/7 experience for fans of the sport. 

Squawka receives nearly 2 million monthly unique users across both its www.Squawka.com site and the Squawka Football App on iOS with reported average dwell times of 39 minutes during live English Premier League games.

Existing Squawka investors include Forward Internet Group Founder Neil Hutchinson, brand guru Sir John Hegarty and Spark Ventures chairman Tom Teichman.

Doyen Global was launched in April 2013 by Simon Oliveira and Matthew Kay, two former Senior Executives from Creative Artists Agency and XIX Entertainment, with both set to join the Squawka board under the new deal.

Squawka CEO and co-founder Sanjit Atwal said: ‘At a time when general VC interest in the sports sector has been significant, we have been working hard to bring together a team of like-minded strategic investors that can help propel Squawka to become a household name for football fans. By focusing on the business metrics alongside the incredible strategic value of the board we feel we have a real shot of becoming the de facto multi-device companion for football fans globally.‘

Doyen managing director Simon Oliveira added: ‘Squawka are at the forefront of where the digital sports industry is heading. By bringing the extensive experience Doyen has of the sports industry allied to the digital expertise of the Squawka team we feel we can become a major player in the marketplace.’

Earlier this week Doyen announced the signing of Manchester United prodigy Adnan Januzaj.