Srixon Seals Graeme Mcdowell Tie-up

Japanese golfing equipment giant Srixon has agreed a deal with U.S. Open Champion Graeme McDowell for the golfer to endorse its equipment.??

McDowell will now play the Hyundai Tournament of Champions event in Srixon gear and branding will appear on his clubs, balls, hats, and gloves.??

According to media reports the deal is worth $3m a year and is a multiyear agreement and replaces McDowell’s former sponsor Callaway.??

The agreement is believed to be one of a number of big money deals for McDowell as brands look to associate with the golfer as he looks set to become one of the top earners in world golf.