SRU Hires Wsm For Sponsorship Push
The Scottish Rugby Union has appointed sports marketing agency WSM Sponsorship to bring in a variety of new commercial partners for the governing body.
WSM Sponsorship has been briefed to sell a number of core ‘Official Scottish Rugby Union’ sponsorship packages including exclusive ‘official partner’ deals in categories such as insurance, IT, gambling and sports drinks as well as to support the commercial activities around the Emirates Airlines Edinburgh 7’s.
WSM will be responsible for identifying and in turn assigning leading brands to each of the exclusive categories available within the SRU portfolio.
In return, new SRU partners will be able to take advantage of various benefits such as tickets to major international fixtures, hospitality packages, stadium branding, access to key players for corporate and sponsorship use as well as the wider brand building opportunities associated with such partnerships.
