Sse Celebrates Sounds Of Victory On Rwc Coverage

Energy firm SSE has unveiled its campaign to support its co-sponsorship of ITV’s coverage of Rugby World Cup 2015.

Created by adam&eveDDB, the sponsorship idents feature SSE’s orangutan, Maya, and use soundscapes of home nation fans singing their anthems and favourite songs.

The idents, which will air for the first time when ITV’s coverage goes live on Friday 18th September, form part of a broader campaign that sits across all ITV platforms, including broadcast and digital.

The Sounds of Victory campaign was launched last month at a pop-up shop in London featuring SSE’s four home nations rugby ambassadors – Neil Back MBE (England), Ryan Jones (Wales), Stephen Ferris (Ireland) and Hugo Southwell (Scotland) – along with the Sounds of Victory crowd cheers from some of the nations’ key matches of the past.

SSE will also be hosting a Rugby Reward party for hundreds of customers at its title sponsored international stadium, The SSE SWALEC, in Cardiff.

Stephen Knight, chief marketing officer of SSE, said: “As a supporter of grassroots rugby over the years, we’re thrilled to be part of the energy, drama and excitement of this year’s Rugby World Cup as a sponsor of ITV’s coverage of the tournament.

“We know rugby is popular with our customers and by augmenting our co-sponsorship of ITV’s coverage with our own customer event and communications, we really can make a difference and do more to deliver some great experiences for our customers.”