Ssp UK Rolls Out Wc Themed Campaign

SSP UK, the owner of brands including Upper Crust and Millies Cookies, has launched a World Cup themed promotion across UK railway stations called ‘Get Your Free Kicks’.

The campaign is set to run from 10th June to 11th July and involves a ‘match and win’ promotion, whereby consumers receive free game cards which include half a national flag that has to be matched with the other half to win products such as baguettes, sandwiches and coffees.

The campaign will be supported by an integrated marketing campaign designed and implemented by 3sixteen.
SSP outlets include Upper Crust, Caffe Ritazza, Whistlestop, Millies Cookies and Delice de France and this is the first time it has rolled out a campaign across all of them.

The activity will be promoted via transvision and digital 6-Sheet advertising, posters, in-unit point-of-sale and PR.