Standard Chartered Hires The Playbook

The Playbook has been appointed by Standard Chartered Bank to create an awareness campaign for ‘Seeing is Believing’, the bank’s community investment programme to tackle avoidable blindness.

Focusing on Standard Chartered’s sponsorship of Premier League side Liverpool FC, the campaign is designed to give fans an opportunity to experience varying degrees of blindness through the disruption of their match day experience. Traditional and digital channels hosted content captured through activation of club assets, with a focus on Liverpool FC versus Manchester United that took place this week.  

A series of content and experiences supports the campaign including a video featuring Liverpool FC Manager Jürgen Klopp, a blind training session for media, player interviews and additional visual assets for use across multiple digital platforms, including the Liverpool FC official website and owned social channels.

Simon Kutner, executive director, group media relations, Standard Chartered said: “This was a simple yet extremely impactful idea from The Playbook. The campaign is a very effective use of our Liverpool FC partnership, raising awareness of Seeing is Believing and driving donations across our key markets and beyond.”

Leigh Ireland, creative director, The Playbook said: “This is a great project to be involved with. We wanted to really engage Liverpool FC fans and the wider football audience with the charity, by giving them a small taste of what life would be like with impaired vision, hopefully prompting them to find our more and make a donation.”