Standard Life Investments & Sky Sports Take The Lions On The Road

12 Jun 2017 | tshego

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Standard Life Investments, principal partner of the British & Irish Lions, has collaborated with Sky Media and Sky Sports to create the ‘Fan Van’, which will be travelling around New Zealand following The Lions for the duration of the tour.

Sky Sports rugby pundit and former Lion Scott Quinnell will be driving the Fan Van and sharing daily updates via skysports.com/rugbyunion and Sky Sports social and digital channels, including @SkySportsRugby.

The Fan Van, also known as the ‘Quinnebago’, will be wrapped in the 2017 Lions jersey and will host a number of Lions legends, current players and die-hard fans. From ‘Vanpool Karaoke’ to seeing the local sights, Scott aims to give fans back home an insight into life on the road with The Lions in New Zealand.

The activation is in addition to Standard Life Investments’ sponsorship of Sky Sports’ coverage of The Lions across all platforms,

Through the Fan Van activation, Standard Life Investments aims to increase awareness of its principal partner status and jersey sponsorship, reaching dedicated rugby fans across Sky Sports’ social and digital platforms.

The partnership was brokered between Ptarmigan Media and Sky Media.

Nuala Walsh, global head of marketing and client relations at Standard Life Investments said: “We are delighted to be partnering with Sky Sports to give all fans the opportunity to really engage with the 2017 British & Irish Lions tour. This is a once-in-a lifetime event for many. Scott and the Fan Van are doing a terrific job of bringing fans closer to the live action at the provincial matches as well as the hugely-anticipated test matches.”

Rachel Bristow, director of partnerships at Sky Media said: “We are thrilled to be working with Standard Life Investments and Sky Sports to deliver this unique partnership around the British & Irish Lions Tour of New Zealand; one of the highlights of the sporting calendar in 2017. Through the power of TV we can reach viewers at scale and through our digital and social platforms, deliver engaging branded content.”