Starling Bank Becomes Team GB Partner Ahead Of Tokyo 2020
The BOA has announced Starling Bank as the Official Banking Partner of Team GB for the Olympic Games Tokyo 2020.
As part of their partnership with the organisation, Starling Bank will offer each Team GB athlete a Starling retail account with £100 deposited to help them achieve their next financial goal.
“We feel extremely privileged to be the official Bank of Team GB and will be sharing our excitement with customers in a number of creative ways over the next few months, which we hope will add to the feeling of community that the Olympic Games inspires,” said Anne Boden, CEO and Founder, Starling Bank.
“At Starling Bank, we are determined to change the banking landscape in Britain and so far, our efforts have helped us to win Best British Bank for the last two years. This winning mentality will make for a perfect partnership with Team GB at the Olympic Games.”
The independently-funded Team GB says that commercial partnerships such as this one allow it to fund its objective of taking athletes and sports to the summer and winter editions of the Olympic Games.
British Olympic Association CEO, Andy Anson, said: “In an extremely competitive sector, we are excited and proud to be partnering with Starling Bank ahead of Tokyo 2020. As a market leader in digital innovation and with a strong focus on customer experience, they have rightfully been recognised as best British bank on two occasions.
“We share many of the same values and we look forward to welcoming them to the team as we go into this vital five-month period ahead of the Games commencing.”
Helen Bierton, Chief Banking Officer at Starling Bank and former British Olympic archer added: “My own experience with Team GB taught me just how important the support of sponsors is when you’re trying to prepare for the Games in the right way, perform to the best of your ability and win medals.
“I feel very proud to now sit on the other side of the table and it’s great to be part of the Olympic Games once again.”
Founded in 2014 by Boden, Starling now employs around 800 people, and has a customer base of 1.3 million.
