Stella Artois Extends All England Service
Stella Artois has agreed a deal with the All England Lawn Tennis Club that will see the Belgian beer brand served at Wimbledon until 2018, coinciding with the launch of a global advertising campaign focusing on the people who deliver the ‘World’s Greatest Events.’
Stella Artois, who becomes the Official Beer of the Grand Slam tournament, will activate the World’s Greatest Events campaign in 25 markets worldwide.
The programme will also feature a series of 12 “Perfectionist” videos – short films that celebrate the craftsmen and women who work behind the scenes to perfect every necessary detail in creating the World’s Greatest Events.
This content series will be hosted on an online digital hub and across Stella Artois’ social channels using the hashtag #herestoperfection, together with additional video content that will be created during the celebration of the events.
Debora Koyama, Global Vice President of Marketing for Stella Artois, commented: ‘Stella Artois has brewing heritage that extends back six hundred years – and is the product of countless men and women who have refused to accept anything less than perfection. The World’s Greatest Events campaign celebrates the commitment of others who work tirelessly to deliver perfection.’
In tennis, the brand previously served as the title sponsor of the ATP event at London’s Queen’s Club, the grass-court tournament that precedes Wimbledon each year, from 1979 until 2008.
This year’s Wimbledon Championships run from 23rd June to 6th July.
