Great British Racing announced Stobart Group as the official sponsor of the new 2015 Flat Jockeys’ Championships, on a new one-year deal with an option to renew.
The latest sponsorship increases Stobart’s presence in horseracing, after recently renewing its deal with the Professional Jockeys Association.
This partnership secured the branding position on the ‘posterior’ of the jockeys’ breeches and the income from the deal contributes significantly to the cost of Career Ending Insurance for all professional jockeys.
Andrew Tinkler, chief executive of Stobart Group commented: “Our brand’s association with racing is something we are very proud of. It has long been our intention to increase our involvement in the sport and the new Championships provide an exciting way to do so. I have, personally, always been a strong believer that more should be done to raise the profile of jockeys and we will be looking at a number of ways in which we can achieve this alongside Great British Racing.”
Rod Street, chief executive of Great British Racing and British Champions Series commented: “We are delighted to have secured a commercial partner for the Championships. Stobart are already well established and respected within racing and we look forward to working closely with them to activate their sponsorship and help raise the profile of our sportsmen and women.”
Stobart has been involved in horse racing since it began sponsoring the Professional Jockeys Association in April 2011.
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