Stoke City Doubles Up On Led Advertising
Stoke City has become the first football club in the United Kingdom to double up on the digital system around the Britannia Stadium pitch, with the Barclays Premier League Club investing in a second row of LED Digital advertising.
It will mean that City can offer increased global exposure to brands associated with the club and therefore increase the perimeter advertising revenue that has been generated since they first introduced the system, four years ago.
City’s head of commercial Andrew Billingham, said: ‘This innovative move will give us a competitive edge in the marketplace and enable us to maximise the exposure that we enjoy worldwide as a Premier League club.’
‘We are proud of the fact that we are the first Premier League club to offer this opportunity to our partners and it’s an important step forward at a time when the level of television coverage continues to rise at a remarkable rate.’
‘The Premier League’s latest television agreement increases to over £3 billion from 2013 and we are competing in a League which is broadcasting to over 643 million households in 213 territories with a cumulative audience of 4.3 billion.’
‘Stoke City have had over 13,500 hours of live global coverage, so it is crucial that as that continues to rise that we provide our partners with the greatest opportunities when it comes to that exposure around the world.’
Club officials visited Milan earlier this year to see the system in operation at a Serie A game.
The second row of LED will be used similarly to the recent Euro 2012 Finals out in Poland and Ukraine, artwork will remain static so as not to conflict with the messages which are being broadcast on the front row system.
