Storey To Lead Badminton England
Badminton England has announced the appointment of Sue Storey as its new Chief Executive Officer.
Storey, the current CEO of Volleyball England, will begin her new role on 9th May.
Storey will succeed Pete Fitzboydon, who has been serving as Badminton England’s Interim Chief Executive since the departure of Adrian Christy last year.
During her time at Volleyball England, Storey has spearheaded the development of a new 10-year strategy, secured increased funding for performance athletes, improved commercial income and driven a huge increase in junior participation across the country.
Prior to joining Volleyball England, Storey spent eight years at the Sports Grounds Safety Authority (SGSA) and made a significant contribution to improving safety, security and service at major sporting events across the UK and abroad. Sue has worked with top-tier football clubs in England and Wales and led the SGSA’s first-ever partnership with the England & Wales Cricket Board.
Badminton England Chair, Mike Robinson, said, “Following a rigorous search process, I am thrilled to be able to welcome Sue as our new CEO. She brings not only great knowledge and understanding of what it takes to run a successful national governing body, but she also has a real passion for sport and for badminton in particular.
“Sue is a leader with vision, who puts people first and I know she will be a tremendous asset to Badminton England. I am confident that under Sue’s leadership, we can unite the badminton community around a shared vision for our sport.
“This appointment and that of Morten Frost, ex-world No.1, as Performance Director last week, are key to the future of our sport. There is a feeling of great excitement and optimism as we enter the new Olympic cycle and I look forward to working with them both.”
Storey added, “I am passionate about sport and have worked tirelessly to improve the experience of sport for everyone.
“I am very clear we need to work in a collaborative and engaged way with the badminton community to succeed in our ambitions. Together we will achieve the stated vision of becoming one of the nation’s most popular sports and consistently winning medals.”
