Strathmore To Hydrate Birmingham 2018
Strathmore Water has been announced as the national supplier of bottled water for the IAAF World Indoor Championships Birmingham 2018.
The announcement comes after the brand supplied water to the IAAF World Championships London 2017. As part of the deal, athletes, officials and volunteers at the event will be hydrated by more than 60,000 bottles of water being supplied by the water brand.
More than 400 athletes from 150 countries are expected to take part in the Championships and hundreds of volunteers and officials are currently being recruited to work on the four-day event, which will be held at Arena Birmingham from 1st to 4th March 2018.
Strathmore Water will be made available for athletes, officials and volunteers at the official venue, plus at other key sites including the Birmingham High Performance Centre, the training venue for the Championships, and in all of the official hotels. It will also be on sale throughout Arena Birmingham for spectators attending the event. All the water bottles are recyclable and recycling facilities will be provided.
Championships director, Joan Durose, said: “We are delighted to have teamed up with Strathmore as the supplier of bottled water. It is vital for the world-class athletes competing at the Championships and for all those working hard behind the scenes to deliver a successful event, to have easy access to water to stay hydrated throughout this major sports event.”
Adrian Troy, marketing director at A.G. BARR, said: “The IAAF World Championships in London was a phenomenal event to be a part of and we’re delighted to be able to strengthen our relationship with the IAAF by becoming the national water supplier of the IAAF World Indoor Championships in Birmingham.
“Our commitment to hydrate the world’s best athletes, volunteers and thousands of passionate spectators aligns with the IAAF’s values and ambition to deliver another highly successful event. It is also another fantastic opportunity to grow Strathmore’s profile and strengthen its position as the water of world-class athletics.”
Strathmore has supplied water to major mass participation events including the 2014 Commonwealth Games in Glasgow and the IAAF World Championships London 2017.
Strathmore’s sponsorship was brokered and contracted by the rights marketing team at The Sports Consultancy.
