Strongbow Joins Team GB

Strongbow has been named as official drinks partner of Team GB for this summer’s Olympic Games.

The British cider brand will run a media campaign in the build up and during the Games using its Team GB association to promote its products.

Strongbow, owned by Dutch brewing company Heineken, will also have drinks available to customers at the Team GB Clubhouse in London.

Cindy Tervoort, marketing director, Heineken, said: “We want to bring back the excitement we all felt during London 2012 and rally the nation to get behind Team GB.

“The pride and enthusiasm we experienced as a nation in 2012 was incredibly special, and we anticipate that our campaign will help the nation feel it once again. We know how important the Olympics are for them, and our marketing will firmly position ourselves as supporting the supporters.

“The fans made the difference in 2012 and with the team competing some 6,000 miles away in Rio, we want to make sure they know they have the whole nation behind them all over again. Strongbow’s commitment to supporting the supporters and celebrating success is a great way of embracing that passion for our Olympians.”